Eliana is the founder and CEO of Eliment and Company, an innovation lab, production studio and consulting firm. She and her team are dedicated to designing and developing products, digital platforms, marketing campaigns and content. Eliment & Co's mission is to engage and support diverse audiences, small businesses and startups. She also consults companies and teaches business and tech leaders how to design culturally-relevant products and campaigns for multicultural audiences.
Eliana previously spent 10 years at Google, where she founded the multicultural marketing team and co-founded HOLA, the Latio employee resource group. While in Silicon Valley, she co-founded the Latinos in Tech Giving Circle with leaders across the tech industry to drive philanthropic efforts for and by the community. As part of the broader Latino Giving Circle Network, they have contributed over $1.5M to community organizations.
She is also the co-founder of her family's organic Tequila Alquimia, a socially-conscious and award-winning product that is eco-friendly and sustainable, made of 100% USDA-certified organic agave. As a socially-conscious brand, Alquimia contributes 20% of all sales to nonprofit causes, from supporting farm workers to the Black Lives Matter movement.
Eliana is a tech and innovation advisor to the Hispanic Heritage Foundation. She is also a proud member of the Latino Film Institute's advisory council, which includes advising the Los Angeles Latino Film Festival, the Youth Cinema Project, and Latinx in Animation. She also served on the Nielsen External Advisory Council from 2015-2019 and led the Latino Advisory Council as co-chair during her tenure with the research company.
Outside of her professional work, she founded the Latinas Who Brunch community, which is an international network of badass Latinas who lift each other up. Pivoting from live brunches worldwide, LWB has developed virtual events, content and community partnerships to support nonprofit orgs and Latinx-owned small businesses.
Eliana was included in the Forbes 30 Under 30 List in 2017. She was also included in the top 10 Latina Corporate Executives List by Latina Style Magazine in 2017 and the Top 50 Most Powerful Latinas List by ALPFA in 2019. She is a graduate of Harvard College and is originally from Oxnard, California. She now resides in Los Angeles and is fueled by art, community and culture. She paints, does yogatón, and is an award-winning pastry designer.